MCG carried out press office activity to share the new brand identity that highlights Bleiker’s ‘smokecraft’ with key food journalists, who were also offered the chance to try the Bleiker’s products.
We also implemented a schedule of social media advertising to raise awareness of the Bleiker’s brand and product range amongst those who were interested in the category.
This was accompanied by further advertising specifically built to support the brand’s key listing in Morrisons, geo-targeting around the stores stocking the range to an audience with an interest in the category and the retailer itself during the first weeks it landed in store.
The social advertising to launch the listing in Morrisons reached over 80,000 users who had an interest in the retailer. Over the same period as the advertising, the brand reported a sales increase of 37% in the first full week on shelf.
MCG secured coverage in top tier consumer titles including BBC Good Food, Good Housekeeping, Country Homes & Interiors and Woman & Home.
Mentions were also secured in key trade titles such as The Grocer and local media including The Yorkshire Post.
Press coverage with over 3.8 million opportunities to see