We established collaborations with seven lifestyle influencers who were each selected to talk about different positive aspects of the Boots Meal Deal. They created content for their Instagram channels to communicate the broad range of choice available – whether shoppers are looking for a healthy lunch, vegan options or something as a treat – as well as the great value offered by the Meal Deal.
Showcasing the Boots Meal Deal to an audience of over 180,000
The sponsored content achieved 60,000 impressions
Exposure from influencers tapped into a range of communities and interest areas such as parenting, healthy eating and veganism
The influencers’ posts gathered hundreds of comments expressing love for the Boots Meal Deal and the broad range of products available