Case study

Championing Damart’s first ever designer collaboration

The brief

Over-50s fashion brand, Damart, asked us to support their collaboration with legendary French designer, Christian Lacroix. We were asked to raise awareness of the product range through consumer PR and also brokered influencer partnerships to showcase Damart’s first ever designer collaboration.

The delivery

We worked collaboratively with five fashion influencers, each selected for their relevance to Damart’s target market. The influencers styled the Damart by Christian Lacroix pieces and shared details of the collaboration via their Instagram feed and Instagram stories, including a swipe-up for followers to purchase the pieces.

MCG also drew upon its fashion media contacts to secure press coverage for the exciting launch.

The results

38 pieces of press coverage

Reach of press coverage more than 2.1 million

The overall opportunities to see for the influencer campaign was over 140,000

  • 2.1m
    Reach of media coverage about the collaboration
  • 38
    Pieces of press coverage