We harnessed the combined power of advertising and influencer partnerships to quickly educate our target consumer about the offer.
Animated social advertising promoting the on pack offer ran to coincide with a series of influencer partnerships. We asked influencers to tell the story of their shopping trip in search of the stickered packs in Instagram Stories and show their followers how to enter for a chance to bathe in all that Pink Lady® sunshine.
The combined reach of the social media influencer content was 346,000 OTS with more than 10,000 views of Instagram Stories content and almost 3,000 post likes.
Social advertising drove almost 5,000 link clicks at a cost of £0.15
Competition entries 3,366