Case study

TaxAssist Accountants

MCG helped TaxAssist Accountants, the accounts and tax service specialist for small business and self-employed individuals, launch its Master Franchise in the Republic of Ireland and promote its international franchise opportunity in Canada and Australia.

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Part of an extensive programme of activity for the successful UK franchise operation, which included trade, national and local media relations, we achieved national profile for the franchisor and UK-wide regional profiles for its network of over 200 franchisees.

We also helped TaxAssist Accountants tell the story of what is believed to be the first ever franchise-assisted management buy-out (FaMBO), with exclusive interviews in key national and accountancy media, as well as across the franchise trade.

  • 84,000
    TaxAssist Accountants serves almost 84,000 small business clients
  • 247
    In 247 franchised areas
  • £55 million
    With a combined fee bank of nearly £55 million

“MCG helped us make our professional accountancy services not only of interest and relevance to our target small business clients, but also newsworthy and engaging for our target media. The team played a fundamental role in TaxAssist Accountants’ growth and success, across the UK and internationally.”

James Mattam, Group Business Development Director at TaxAssist Accountants