Commercial driver training specialist, Fleet Source, has appointed creative communications consultancy, MCG, to drive awareness of its work to champion road safety across the UK.
MCG will work with Fleet Source on an extensive press office and campaigns programme to communicate the company’s industry-leading training solutions to fleet operators and commercial drivers.
Nick Caesari, Fleet Source CEO, said: “We’re incredibly passionate about road safety and we want to lead the conversation around improving standards across the fleet industry. With a number of strategic partnerships and exciting campaigns in the pipeline we wanted a communications partner that could really get behind our ambitions and tell our story. With great experience in the sector, MCG is perfectly placed to elevate our voice and reach our target audiences.”
Christine Mortimer, Director of MCG, added: “We’re delighted to be working with such an innovative, well-respected industry leader. Fleet Source is at the forefront of professional driver training in the UK and Nick’s commitment to consistently improving safety standards brings real purpose to the firm and its team of highly experienced trainers. We’re looking forward to playing our part in spreading such an important message.”
Fleet Source is one of the top ten DCPC training providers in the Country and one of the UK’s largest providers of FORS Professional training. It is also the UK’s largest Approved Vulnerable Road User (Safe Urban Driving & Van Smart) training provider, helping fleet operators reduce the risks of incidents with Vulnerable Road Users.