Creative communications consultancy, MCG, has been chosen to support the launch of specialist online retailer, Dan Cooper Garden, with a mix of media relations, content creation and social media.
Launching in April, Dan Cooper Garden is an online collection of products, tools and accessories curated by Dan Cooper, an enthusiastic life-long gardener, plantsman and social influencer who left his career as a buyer for a leading department store to develop a fresh new online destination for gardeners and garden-lovers. The range will be accompanied by high quality digital content offering inspiration and advice.
Having worked with Dan Cooper in his role as an influencer, MCG were chosen to deliver the launch campaign based on their capabilities developing engaging and informative digital content and their winning mix of social media and PR strategy and implementation.
“As a start-up business with a small team, it was important for me to find experienced partners who would bring their knowledge and creativity to the table. MCG’s advice as I prepare to launch the Dan Cooper Garden brand has been invaluable. They offer pragmatic solutions to each marketing challenge and use their insight and knowledge of retail and lifestyle brands to help inform my strategy.”