MCG teamed up with specialist research company Absolute Research who took soundings across the fleet manager sector, about the impact of the pandemic on their teams and their business. Absolute Research also took the opportunity to gauge the appetite in the industry for online training and the key factors in that training which would drive sales.
MCG engaged key trade journalists in a comprehensive media relations programme, creating news, feature and website content to capture the research key findings and position Fleet Source as the authoritative industry spokesperson on the issue.
In one month, MCG achieved an audience reach of 563,000 including leading articles in Motor Transport, Fleet News and Trucking Magazine. The research findings also formed the basis of a wider media relations programme, focusing on Fleet Source’s TV-studio based online training provision, taking audience reach to 1.5 million.
Fleet Source received inquiries from existing and brand new customers and scheduled over 100 online training courses.