MCG undertook a comprehensive media relations campaign across the food and retail trade sector as well as with regional and local media, using the best examples of Costcutter retailers supporting their local communities. The stories were also shared on Costcutter Supermarkets Group’s websites and though social media channels.
In 2 months, MCG achieved an audience reach of nearly 4 million in key trade titles including The Grocer, Convenience Store, Retail Newsagent and Retail Week, as well as broadcast coverage on BBC Radio 2, 4 and 6 and national coverage on Mailonline and a “Hail Your Heroes” nomination in The Sun for Doncaster retailer Kopi Kalanathan’s support for his local community through the Covid-19 crisis.