Pink Lady®’s Indoor Pursuits campaign was delivered from conception to go-live in less than two weeks.
With restrictions meaning that filming and photography were not possible in the usual way, we collaborated with social influencers to create natural, engaging video full of ideas and suggestions for things to do while fans stayed safe at home. Topics ranged from Pilates, fashion and reading to beauty and gardening.
We used the influencers’ own channels to share in-depth video guides covering Stay Home Stay Safe appropriate subjects such as looking after houseplants, advice on positive reads to lift your spirits and seven days of stay-at-home fashion. These videos were then edited to create long-lasting content that will sit on Pink Lady®’s YouTube and IGTV channels.
Creation of 8 videos covering a variety of interest areas including Pilates, nail art, caring for houseplants and reading
The content shared by influencers reached over 20,000 people
Content was promoted across Facebook, Instagram, Pinterest and YouTube and had a combined reach of more than 1.4 million