Case study

Big Bear Confectionery — celebrating 100th Anniversary of Fox’s Glacier

100th Anniversary Fox’s Glacier Mints pack

The brief

Big Bear Confectionery, owner of the iconic Fox’s Glacier brand, wanted to optimise sales opportunities for its 100th Anniversary celebrations in 2018, which featured specially-designed packaging and commemorative, collectable packs and tins for its popular Fox’s range.


The delivery

As part of an extensive trade media relations campaign for Big Bear, we created content for industry commentary opportunities as well as features and news stories to maximise take-up across key confectionery, wholesale and retail target media.

The results

MCG achieved a 41% increase in reach and one third more target media coverage in its anniversary year, reaching an audience of 7.4 million, with over 100 articles featuring the manufacturer’s product ranges and marketing initiatives.

  • 100+
    pieces of coverage
  • 41%
    increase in reach