Case study

Promoting festive Meal Deals at Boots

The brief

With the key Christmas season on the horizon, we were asked by Greencore to develop an influencer and PR campaign for Boots to promote its festive Meal Deal offering. Our brief was to devise a campaign which would educate UK consumers about the fantastic range of limited-edition Christmas products on offer as part of the Boots Meal Deal.

 

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The delivery

We teamed up with eight influencers to create Reels content showcasing the different festive sandwiches available as part of the Boots Meal Deal offering, to boost product awareness whilst highlighting our key messages.

The delivery of influencer content was staggered from the beginning of October, when the sandwiches first hit the shelves, through to December when the festive season was in full swing.

Using our in-depth knowledge of consumer media and network of media contacts, we identified opportunities for product placement for Boots’ range of festive sandwiches: from taste tests to new-on-shelf features.

The results

Showcasing the festive Boots Meal Deal to an audience of over 374,000 through influencer collaborations

The sponsored influencer content achieved 100,000 Reels views

The influencers’ posts gathered hundreds of comments expressing love for the Boots Meal Deal and the broad range of festive products available

13 pieces of national press coverage

Exposure was achieved in top-tier national titles such as The Sun, Evening Standard and The Mirror

Press coverage had 163 million opportunities to see

  • 100k
    Reels views
  • 374k
    overall audience
  • 163m
    opportunities to see (press coverage)