We teamed up with eight influencers to create Reels content showcasing the different festive sandwiches available as part of the Boots Meal Deal offering, to boost product awareness whilst highlighting our key messages.
The delivery of influencer content was staggered from the beginning of October, when the sandwiches first hit the shelves, through to December when the festive season was in full swing.
Using our in-depth knowledge of consumer media and network of media contacts, we identified opportunities for product placement for Boots’ range of festive sandwiches: from taste tests to new-on-shelf features.
Showcasing the festive Boots Meal Deal to an audience of over 374,000 through influencer collaborations
The sponsored influencer content achieved 100,000 Reels views
The influencers’ posts gathered hundreds of comments expressing love for the Boots Meal Deal and the broad range of festive products available
13 pieces of national press coverage
Exposure was achieved in top-tier national titles such as The Sun, Evening Standard and The Mirror
Press coverage had 163 million opportunities to see