Case study

Generating column inches for Coopers

The brief

Coopers of Stortford tasked MCG with raising its profile via traditional media relations. We were asked to gain cut-through for Coopers’ comprehensive range of tried and tested home, kitchen and garden solutions.

The delivery

Using our in-depth knowledge of consumer media and network of media contacts, we identified opportunities for product placement across Coopers’ broad product range. The always-on press office was structured to tap into key calendar dates and media focuses such as summer gardening, spring cleaning and Christmas.

The results

A significant uptick in traffic following high-exposure coverage in titles including the Daily Express

169 pieces of press coverage over a 12-month period

Coverage with more than 750m opportunities to see

Featured in The Times, Mail Online, Daily Express, Evening Standard, The Sun, Ideal Home, House Beautiful, Your Home

  • 169
    pieces of press coverage
  • 750m
    opportunities to see