Case study

Executing a targeted social campaign in Finland for Bimi® broccoli

The brief

As part of our work with vegetable brand, Bimi® broccoli, across six different European territories for brand marketing specialists Coregeo®, we were asked to support a schedule of in-store sampling in Finland. The sampling activity took place across major Finnish retailer chain Kesko in their K-Supermarket and K-Citymarket stores, and saw Bimi® broccoli being cooked in store and offered for free to shoppers in order to drive awareness of this relatively new fresh produce brand. We were briefed by Coregeo® to raise awareness of the sampling activity – and by extension, awareness of the Bimi® broccoli brand – through a tailored social advertising campaign.

The delivery

Using our experience of the Finnish market, we developed an engaging piece of creative for the target market to form the basis of our advertising campaign. We harnessed the potential of social advertising and created an audience filtered down by location, demographic and relevant interests. Store locations were used to ensure advertising was delivered to users within a reasonable distance of participating stores. The social advertising campaign was set with the optimisation of increasing brand awareness in order to deliver brand recall amongst potential shoppers.

The results

The combined reach of the social media campaigns was 220,000 with users being targeted across the Facebook and Instagram platforms as well as on the Facebook audience network with native, banner and interstitial ads.

In total, 32,300 users would have been able to recognise the brand and remember hearing about the samplings if asked two days after seeing the ad.

  • 220,000
    Total reach of the social media campaign