Case study

Launching influencer marketing for fashion brand Damart

The brief

Over-50s fashion brand, Damart, asked us to support their spring/summer 21 range by launching a scheme of influencer partnerships. We were tasked with implementing strategic collaborations with key fashion influencers who could deliver on Damart’s goals of changing perceptions of the brand and its offering, as well as providing a wealth of rich content which could be used on Damart’s owned channels.

The delivery

We brokered more than 20 influencer partnerships over the course of the season, with each collaborator selected for their relevance to Damart’s target market.

The influencers were split into trends, focusing on different key product ranges, enabling us to align the influencer activity with Damart’s broader digital marketing plans.

Influencers created a mixture of static posts, Stories and Reels, with all collaborations landing on Instagram.

The results

24 collaborations with some of the industry’s leading fashion influencers

Showcasing the brand to an audience of over 650,000

Imagery and video generated for Damart owned channels


  • 24
    influencer collaborations
  • 650k