Case study

Sakura at Hush: increasing brand awareness and driving footfall

The brief

Hush, the fine-dining townhouse restaurant in Mayfair, asked MCG to support the launch of its Sakura-themed courtyard. Our aim was to increase brand awareness and to drive footfall.

The delivery

We generated positive reviews about Sakura through a combination of media relations and social influencer outreach. We carefully selected digital media and lifestyle influencers to create a significant share of voice around the launch period on Hush’s chosen platform, Instagram.This combination of tactics offered the most cost effective and credible way to generate recommendations and reviews from powerful, London-based media and social influencers.

The results

We achieved 11 pieces of online, regional media coverage including the Evening Standard, foodie titles such as Hot Dinners, and luxury lifestyle titles including The Resident, Sheerluxe and IN London

The combined reach of this media coverage was 2.5 million opportunities to see

We secured a mixture of free and paid-for luxury lifestyle influencer content that had a combined reach of 1.1 million opportunities to see

  • 2.5 million
    The combined reach of media coverage