We generated positive reviews about Sakura through a combination of media relations and social influencer outreach. We carefully selected digital media and lifestyle influencers to create a significant share of voice around the launch period on Hush’s chosen platform, Instagram.This combination of tactics offered the most cost effective and credible way to generate recommendations and reviews from powerful, London-based media and social influencers.
We achieved 11 pieces of online, regional media coverage including the Evening Standard, foodie titles such as Hot Dinners, and luxury lifestyle titles including The Resident, Sheerluxe and IN London
The combined reach of this media coverage was 2.5 million opportunities to see
We secured a mixture of free and paid-for luxury lifestyle influencer content that had a combined reach of 1.1 million opportunities to see