Case study

Collaborating with Meera Sodha for Tenderstem® broccoli

The brief

Tenderstem® asked us to show keen cooks how versatile its premium vegetable is. The brand wanted a cross-platform campaign that would enable consumers to discover more ways to cook with Tenderstem®.

Click me to scroll down

The delivery

We set up a partnership with well-respected author and cook Meera Sodha, who writes the influential vegan cookery column in The Guardian. Our campaign with Meera comprised recipe development, video, a cook-along event for influencers and the media and an ongoing media relations and social advertising campaign.

The results

Meera Sodha has used Tenderstem® in her column in print and online reaching the Guardian Online’s 37million UK monthly unique users. She is a frequent advocate of the brand and continues to cook with Tenderstem® and feature it in her recipes

Media coverage of Meera’s recipes has also been achieved in a range titles read by the target audience including Healthy Food Guide and Press Association

The cook along event delivered social reach of 70,000

The Meera Sodha recipes and cook-along video formed valuable digital content. The overall reach of the social advertising campaign was in excess of 700,000.

  • 70,000
    The cook along event delivered social reach of 70,000
  • 700,000
    The overall reach of the social advertising campaign was in excess of 700,000.