We identified weekend mornings as a key eating opportunity for the Breakfast Sausage and homed in on Saturday morning 5k runners as an ideal target audience.
The idea of the HECK! Pork Run was born: a 5k route starting and finishing at HECK! Q, suitable for all ages and abilities, that’s free to take part in. The best part? A free sausage sandwich for all participants at the end of the run, allowing attendees to try the brand new Breakfast Sausage.
We directed a video shoot to generate a trailer of the HECK! Pork Run before the event to generate interest and attendance.
A successful HECK! Pork Run with 380 responses to the Facebook event
Hundreds of Pork Runners, all served a delicious sausage sandwich after completing the course