Case study
Content to spark joy for Pink Lady® apples
The brief
As part of a brief to create engaging lifestyle content for Pink Lady® apples to support its strap line Feel the Wow, we were asked to develop an uplifting content strand to inspire and entertain Pink Lady®’s engaged audience.
The delivery
Tapping into the trend for wild swimming, we set up a collaboration with Ella Foote, the outdoor swimming expert who founded Dip Advisor, an outdoor swim guiding company offering experiences in beautiful open water locations. Ella was the star of a longform piece of video content telling her story and talking about her passion for the multisensory experience of outdoor swimming. We arranged access to a private lake and directed the shoot, generating valuable content for organic and paid social. The content campaign was bolstered by a competition for a Pink Lady® fan to win a guided Dip Advisor swimming experience with Ella.
The results
Creation of a valuable feel-good video campaign with seasonal focus
The video had more than 400,000 impressions and achieved more than 100,000 post engagements
Social advertising generated more than 20,000 link clicks to win a guided swim with Ella
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400,000impressions
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20,000link clicks