Case study

Content to spark joy for Pink Lady® apples

The brief

As part of a brief to create engaging lifestyle content for Pink Lady® apples to support its strap line Feel the Wow, we were asked to develop an uplifting content strand to inspire and entertain Pink Lady®’s engaged audience.

The delivery

Tapping into the trend for wild swimming, we set up a collaboration with Ella Foote, the outdoor swimming expert who founded Dip Advisor, an outdoor swim guiding company offering experiences in beautiful open water locations. Ella was the star of a longform piece of video content telling her story and talking about her passion for the multisensory experience of outdoor swimming. We arranged access to a private lake and directed the shoot, generating valuable content for organic and paid social. The content campaign was bolstered by a competition for a Pink Lady® fan to win a guided Dip Advisor swimming experience with Ella.

The results

Creation of a valuable feel-good video campaign with seasonal focus

The video had more than 400,000 impressions and achieved more than 100,000 post engagements

Social advertising generated more than 20,000 link clicks to win a guided swim with Ella

  • 400,000
  • 20,000
    link clicks